MAJOR KEY ALERT: Does DJ Khaled Really Have the Key to Success?

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Sophia Taziny, Staff Reporter

Snapchat sensation, DJ Khaled, continues to influence teens all over the globe with his unique snap stories which as of December 2015 had reached over 3 million views.

As Snapchat popularity rates increase rapidly, celebrities like DJ Khaled, use their high status to flourish as an artist and marketer. Besides entertaining over three million Snapchat users daily while proclaiming that “water, cocoa butter (no cologne), egg whites, turkey bacon, watering plants, Lion and Chef Dee” are the major keys to success; DJ Khaled is doing exceptionally well financially from appealing to such an enormous audience everyday.

DJ Khaled is immensely profiting from his success in several ways, ranging from explicitly advertising Apple Ciroc to assisting Jeb Bush to be likeable through his presidential campaign.

Teenagers and young adults all over the country have implemented DJ Khaled’s language into their daily lives and even academics. “It’s everywhere,” senior Pauline Kern tells us. “You can’t walk the halls or even sit in class without hearing ‘anotha one’ or ‘bless up.’ I’m not gonna lie, it’s pretty entertaining though.”

According to Tech Insider, Khaled stated in a previous interview “This is all organic and natural. I’m just waking up and being me. We going to go all the way and continue to win more, with or without Snapchat. We goin hard. That’s life.”

Brian Friedman states although he’s not a huge fan he can respect his business tactics. “It’s pretty impressive how he’s able to brag about himself and stay relevant without doing what he’s supposedly ‘famous for’” Friedman stated.

After Khaled had gotten over $80,000 stolen by accidentally flashing his credit card number on his snap story for 30 seconds; Design & Trend mentioned how it’s ironic that Khaled updates his snap story to inspire and motivate his fans only for them to steal from him and ultimately “play themselves.”